More than window dressing: Good photography communicates.
The photos and imagery used to promote your brand need to be chosen as carefully as the words that describe it. At a time when brand reinforcement is crucial across web, print, and a variety of social media outlets, your image is partly defined by your images.
A poor quality photo added as an afterthought to a website or social media post at the very least is a lost opportunity in illustrating your story. At the most it runs the risk of diminishing your message. Remember, this is the first time many people will be exposed to your brand, and you have one chance to make a good first impression.
Product photography: Your big picture is all in the details.
A product-based company ultimately revolves around a thing or set of things. Apart from the lifestyle images and graphics that surround it, the photos of your product should pop and sizzle all on their own. This where precision and detail can’t be underestimated; when it’s time to go to print or provide high-resolution images to third-party online promoters, a competently crafted photo library is your everyday go-to resource.
Video: Turn your marketing volume up a notch.
A recent survey completed in XXX2014 notes that “everyone watches video”. It puts a relatable human presence on corporate messaging, relates detailed instructional material, and can compel a call to action on organizational causes. Video, with or without graphics and animation, is your most powerful online storytelling tool.